Building Strategic Alliances

Building Strategic Alliances

Are you building strategic alliances and business alignments? Strategic alliances are formed with others who share the same target audience or clients as you do, but whose company or service doesn’t overlap with yours. Strategic alliances are usually your best referral partners and, in many cases, you’ll have many different ones. For example, if you’re an Accountant you may want to form strategic alliances with an attorney, financial advisor, insurance broker, bookkeeper, small business banker, business coach, etc. Do you take time to form strategic alliances in your business? I recommend taking time out on a regular basis to identify potential strategic alliances. These alliances need to be discussed and agreed upon for mutual benefit. Business alliances are more formal relationships and can be with a direct competition to reduce cost for your customers and revenue share for both companies. Business alliances are usually held by a formal agreement that lays out the terms.

List ten potential strategic partners below. Include their profession and their name. If you don’t have a name for each profession, now you’ll know who to look for at your next networking event. This week at our Summer Business Coaching Institute we will be focusing on developing strategic alliances and business alliances.

To Your Wellness

Joyce Odidison

Author Profile

Joyce Odidison
Joyce Odidison is a Conflict Analyst, Speaker, Author, and the world’s leading expert on Interpersonal Wellness Competency Mindset teaching. Joyce is President & CEO of Interpersonal Wellness Services Inc. as well as founder and host of the Annual Global Workplace Wellness Summit. Joyce has authored five books and is also a Certified Coach Training Director and Founder of Coach Velocity School of Coaching. Joyce is a C-Suite level workplace wellness expert and trainer, working for over 24 years with governments, the private sector, non-profits, and post-secondary institutions struggling with difficult work relationships or stressful situations. She is host of the What’s Happening at Work podcast. Joyce can be reached at e-mail: or phone 1 877 999-9591
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